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Letraset:The DIY Typography Revolution

Letraset:The DIY Typography Revolution

£55.00

Title: Letraset: The DIY Typography Revolution [Unit 34] 
Editors: Tony Brook, Adrian Shaughnessy
Author: Adrian Shaughnessy
Design: Spin
Edition: 2000
Free poster with pre-order

The Book

It’s been four years in the making. Letraset: The DIY Typography Revolution is the first comprehensive history of Letraset, the rubdown lettering system that revolutionised typographic expression.

The book tells the Letraset story from its early days as a difficult-to-use wet system, to its glory years as the first truly democratic alternative to professional typesetting.

The book also looks at Letraset’s present-day revival amongst a new set of admirers who recognise the typographic excellence of the system’s typefaces.

The book comes with a gatefold Letraset timeline. It has an introduction by Malcolm Garrett, and features in-depth interviews with Mr Bingo, Erik Brandt, Aaron Marcus, David Quay, Dan Rhatigan, Freda Sack, Andy Stevens and Jon Wozencroft.

Essays by Colin Brignall, Dave Fairey and Mike Daines – all key members of the Letraset team – provide expert insight into the rise of Letraset as a typographic and commercial powerhouse. A central essay by Adrian Shaughnessy examines the typographic and cultural impact of the system.

The book’s design is by the Spin team of Tony Brook and Claudia Klat. It uses many rare specimens from Letraset’s past – catalogues, press ads, mailers, storage units, and of course, sheets of classic Letraset typefaces. 

Specifications
Size: 220×320 mm
Pages: 312
Print: Four colour litho
Cover: Four colour litho plus Pantone
Special features: Gatefold Letraset timeline
ISBN: 978-0-9956664-4-3

All pre-orders come with free Letraset poster designed by Spin
Free worldwide postage
£55.00