Your Cart

Herb Lubalin: American Graphic Designer 1918—1981

Herb Lubalin: American Graphic Designer 1918—1981


Title: Herb Lubalin: American Graphic Designer 19181981 [Unit 39]
Author: Adrian Shaughnessy
Editors: Adrian Shaughnessy, Tony Brook and Alexander Tochilovsky
Design: Spin

Limited Edition of 2000


First published in 2012, Herb Lubalin: American Graphic Designer 1918—81 was a limited edition monograph of the legendary US typographer and graphic designer.

The book sold out within a year, but thanks to the success of a Kickstarter campaign to republish the book – and the generous support of our backers – we are now able to make it available again in Lubalin’s centenary year.

The 448-page monograph features hundreds of examples of Lubalin’s work (many never before published), and previously unseen photographs of him at work and play.

Divided into sections on his work in Advertising, Typography and Editorial, it features an extensive biographical text by Adrian Shaughnessy that includes interviews with George Lois, Seymour Chwast, Alan Peckolick, Carl Fischer, Steven Heller, and members of the Lubalin family.

Produced in association with The Herb Lubalin Study Center at Cooper Union, New York, and with the active cooperation of the Lubalin family, this monograph has become the definitive work on one of America’s most influential designers.


“Here’s another gem from Unit Editions. This book covers Herb Lubalin from his beginnings in advertising, to his status as one of the most influential graphic designers of the last century.”
Aisle One

“The subject of the book is Herb Lubalin – one of the most loved, influential and renowned American graphic designers – who up till now has been poorly represented in print. At close to 500 pages this hardback tome is not for the faint-hearted, but it surely deserves a spot on every studio/designers shelf (alongside Bass, Rand, Dorfsman & Glaser).”
Form Fifty Five

“Herb Lubalin admirers have waited a long time for a reassessment of his achievement and it’s been clear for a decade or more that typographic taste has re-embraced once unfashionable Lubalinesque styles. Detailed research leads Adrian Shaughnessy to conclude, in a long, adroitly paced biographical essay, that Lubalin was a far more noteworthy and less commercially driven figure than he imagined when he threw out his old copies of U&lc. Unit Editions’ book, designed by Spin, is a gorgeous, meticulously reproduced compendium that does everything in its power to win over the unconverted to Lubalin’s cause.”
Designers + Books


Size: 217x280mm
Pages: 448 
Format: Hardback with foiled typography
Cover: 3/4th paper wrap with foiled typography
Packaged in a presentation box
ISBN: 978-0-9956664-9-8

Free postage worldwide