‘I’m allowing my subconscious to take over, so that I can free associate. You have to be in a state of play to design. If you’re not in a state of play, you can’t make anything’
Paula Scher


Having spent the past year and a half making the definitive Paula Scher monograph - Paula Scher: Works - we were eager to watch the sixth episode of the new Netflix series Abstract: The Art of Design.

Produced by Morgan Neville (20 Feet from Stardom) alongside Scott Dadich (Wired’s departing editor-in-chief), the Paula Scher episode weaves together the experience of navigating the industry, the dangers of bad design (the Palm Beach ballot that threw the 2001 USA presidential election), the mapping of questionable hairstyles, and the various stages of client relationships. Well paced and well constructed, this story is as solidly balanced as the New York City Ballet’s logo.

There’s something about Paula Scher that makes you want to look and listen to everything she has to say - whether climbing stairs, riding taxicabs, musing on epitaphs, dialoguing with Bette Davis and Joan Crawford, mixing paint or time travelling with the letter E.


Paula Scher: Works [Unit 30]
Paula Scher: Works (Softback edition, 520pp) £65
Paula Scher: Works (Hardback edition, 520pp) £85
Paula Scher: Works (Special edition, 520pp, presented in a box, signed by Paula Scher with original art. Limited to 100 editions) £250

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