£25.00 Free P&P
Jurriaan Schrofer (1926-90)
A new book celebrating the experimental typography of Dutch graphic designer Jurriaan Schrofer. He worked for the renowned design studio Total Design and was an outspoken figure within Dutch professional design organisations.
Most of all he was an experimentalist in letterforms and typography. He was a pioneer in corporate identity; a designer of photo books; and art director of the architectural magazine Forum.
Design writer Frederike Huygen describes his work as ‘research into perception, visual effects and the optical illusion of perspective: or the interplay of letterform, pattern and meaning.’ She also refers to him as a ‘computer-designer before the computer’.
The book is luxuriously printed with a spot Pantone and has an open printed spine. The front and back covers have a matt textured finish.
Published: February 2013
Essay: Frederike Huygen
Editors: Tony Brook and Adrian Shaughnessy
'Schrofer’s creations might appear dated in today’s visual landscape, but his progressive development of letterforms from the 1950s to 1980s shaped the way we approach type today, particularly in his prescient use of square grid systems and dot matrices that became the backbone of typographic styling in the early years of personal computing.'
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