the making of
TD 63-73 is a special book. For a start, there has never been a book solely devoted to Total Design’s golden period – 1963-73. But what really makes this publication special is the fact that it is written by Ben Bos, one of the key members of the Total Design team – and someone who was there from the start.
In a series of long essays, Bos gives an intimate, ringside view of the growth of one of the most influential and era-defining design groups. Not only were TD pioneers of cross-discipline working, large-scale identity programmes, and the use of Modernist principles in communication, but they also provided a blueprint for countless design groups that followed in their footsteps.
The Unit Editions editorial and design team worked closely with Ben and his wife Elly to bring the book to fruition. It took many long meetings in Amsterdam and London pouring over the TD archives and arguing about the date and provenance of photographs. Here are some pictures showing the editorial and design process.
Find out more about the book here.