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Manuals 1

Manuals 1


Title: Manuals 1: Design & Identity Guidelines [Unit 15]
Editors: Tony Brook, Adrian Shaughnessy and Sarah Schrauwen
Design: Spin
Foreword: Massimo Vignelli 
Texts: Adrian Shaughnessy, Richard Danne, Greg D’Onofrio, Patricia Belen (Display), Armin Vit, Sean Perkins and John Lloyd.

Edition of 1000
In stock: low numbers remaining


I’ve been really looking forward to this book. Manuals are such a great learning resources because they’re not only great to look at, but they also give you insight into the rationale and thinking behind each system. You get to experience what the designers were thinking. AisleOne

Manuals are ephemeral, and many were simply discarded when identities changed or businesses merged or closed. Now, a thick, rich compilation with the deceivingly dreary title, Manuals 1: Design and Identity Guidelines digs back up some of these treasured tomes. The Atlantic

This is a welcome and authoritative review of the subject. It should go some way to reducing the number of insipid examples which one meets every year in student graduation exhibitions. Let us hope also that it will inspire continued efforts by professionals to match the standards of the work included here. Ian McLaren, Grafik

Manuals 1: Design & Identity Guidelines is an archaeological dig through 20 such manuals from 1963 to 1981. A book for graphic design cognoscenti, it comprises a short section of essays and interviews on the thinking and history of corporate identity, followed by a much longer section that includes comprehensively photographed highlights from the manuals. Icon


This book sold out shortly after it was first published in 2014. Now, thanks to a successful Kickstarter campaign it’s back in print. Manuals 1: Design & Identity Guidelines is the first comprehensive study of corporate identity design manuals, and features 20 examples from the 1960s to early 1980s – the golden era of identity design. The book includes manuals created for institutions and corporations such as NASA, Lufthansa and British Steel.

All 20 manuals have been lovingly photographed, and presented in a spacious and functional layout, allowing the observer to fully appreciate these wonderful examples of information design at its best. Manuals 1 is printed in Italy, conforming to the highest production standards.

Foreword by Massimo Vignelli and texts by Adrian Shaughnessy, NASA designer Richard Danne, Greg D’Onofrio and Patricia Belen (Display), Armin Vit (Under Consideration), Sean Perkins (North) and John Lloyd.


Format: Hardback with high gloss wrap
Size: 260mm×310mm
Pages: 432
Colour: Four colour litho print
Special Features: Linen cover foil blocked.
ISBN 978-0-9575114-4-6

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