Wim Crouwel - Cover No.3

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Wim Crouwel: A Graphic Odyssey

Unit 04

Wim Crouwel: A Graphic Odyssey - Catalogue offers a comprehensive overview of the work of one of the most important and influential graphic designers of the modern era. Published to celebrate the major retrospective at the Design Museum in London, this book presents the work of a graphic titan.

A pioneer of the new modernity, Crouwel’s early work anticipated the current computer era, and caught the spirit of early space age futurism. His programmatic approach to graphic design, his innovative use of grid systems, and his hunger for typographic experimentation, is as relevant today as it was when he first began working as a graphic designer in the 1950s.

But this is not a usual formulaic design book: instead, Crouwel’s posters, catalogues, documents, manuals - even his stamps and personal photographs - are presented in the raw, bare-concrete setting of the Crouwel archive.

As Tony Brook, the exhibition’s curator and the book’s co-editor and designer notes: ‘This approach exposes the process of making an exhibition, and of imparting the sense of discovery as archive boxes are opened to reveal hidden treasure. It also gives a greater sense of Crouwel’s work as objects that functioned in the real world rather than mere representations seen in only in books.’

The book contains an interview with Wim Crouwel conducted by Tony Brook. During the course of the discussion, Crouwel describes his early life, his formative years – including his period at Total Design – and his philosophy of design.

This all-encompassing catalogue of Crouwel’s work demonstrates that he is that rarest of phenomena – a bona fide graphic design master.

The book comes with three different cover photographs, and a variety of title stickers. You can select the cover image you want (stickers are random)

Also have a look at the Wim Crouwel:
A Graphic Odyssey - Digital Catalogue
for the extended version for iPad.

144 pages
Three different cover designs
ISBN 978-0-9562071-3-5
Published: March 2011

Editors: Tony Brook and Adrian Shaughnessy
Design: Spin


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