Herb Lubalin

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Herb Lubalin 
American Graphic Designer 

Unit 07

We are pleased to announce our most ambitious Unit publication to date – a monograph of the legendary Herb Lubalin, one of the foremost graphic designers of the 20th century. Along with Saul Bass and Paul Rand, Herb Lubalin forms a trio of American graphic design greatness. 

This meticulously researched book offers a complete career overview of Herb Lubalin, beginning with his early days as one of the original Mad Men in the New York advertising world of the 50s and 60s, and continuing into the years of his greatest achievements as one of the world's most influential typographers and graphic designers. 

Herb Lubalin's work is enjoying an unprecedented revival of interest amongst young graphic designers. The Lubalin cult is global, with strong pockets of interest in Korea, Japan and, of course, the USA 
and UK. 

448 pages 
3/4 paper wrap with foiled typography 
ISBN 978-0-9562071-6-6 
Published: August 2012

Author: Adrian Shaughnessy 
Editors: Adrian Shaughnessy, Tony Brook and Alexander Tochilovsky 
Design: Spin


'Herb Lubalin admirers have waited a long time for a reassessment of his achievement and it’s been clear for a decade or more that typographic taste has re-embraced once unfashionable Lubalinesque styles. Detailed research leads Adrian Shaughnessy to conclude, in a long, adroitly paced biographical essay, that Lubalin was a far more noteworthy and less commercially driven figure than he imagined when he threw out his old copies of U&lc. Unit Editions’ book, designed by Spin, is a gorgeous, meticulously reproduced compendium that does everything in its power to win over the unconverted to Lubalin’s cause.' 
Rick Poynor, On Designer's & Books' 
Notable Books of 2012


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