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29.03.11

Supergraphics – the found archive


The Editors



Giant Supergraphic at London’s Design Museum, to celebrate Wim Crouwel: A Graphic Odyssey. Designer: Tony Brook at Spin. March 2011.

Supergraphics – Transforming Space: Graphic Design for Walls, Buildings & Spaces [Unit 02] has been a big hit and reviews have been enthusiastic. You can find out more about the book here.

Since publishing the book in November 2010, we’ve been approached by people with examples of Supergraphics. Many of them deserve to be seen. With this in mind, we are starting an online archive of ‘found’ Supergaphics, and inviting more contributions.

If you have executed any projects that qualify for the description Supergraphics*, or if you have seen examples in public spaces, please send photographs. We’ll publish as many as we can here on the Unit site.

Please email 72dpi images to Natasha@uniteditions.com

You can also send links to web pages or video clips. It will be helpful if you can supply caption info: designer (if known), location, date, etc.

Here are a few examples to kick off the project:
- pentagram.com/en/new/2010/12/new-work-parking-at-3-east-54t.php
- vimeo.com/7634481
- www.som.com/content.cfm/jianianhua_center_environmental_graphics

* Supergraphics was the name of an architectural movement in the 1960s and 70s that saw architects attempt to ‘remove solidity, gravity, even history’ by the simple act of applying paint and graphics to the interior and exterior surfaces of buildings. As one architectural writer noted: ‘… niches of architects and designers began experimenting with Supergraphics to emulate the spatial effects of architecture. These designers distorted perspective with stripes and arrows, emphasized wayfinding and movement sequences with surface designs, joined community groups to paint illustrative graphics over blighted buildings, and played with scale by using billboarding tactics.’ Today, the term Supergraphics is applied to any mega-scale graphics, usually in a public setting.

 

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